1. Information We Collect
1.1 Personal Information
We may collect the following types of personal information:
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Account Information: Name, email address, phone
number, and password when you create an account
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Profile Information: Investment preferences,
risk tolerance, and financial goals
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Property Data: Property addresses, purchase
prices, rental rates, and other investment parameters you input
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Usage Data: Information about how you use our
platform, including features accessed and analysis performed
-
Communication Data: Messages, feedback, and
support requests you send to us
1.2 Automatically Collected Information
We automatically collect certain information when you use our
platform:
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Device Information: IP address, browser type,
operating system, and device identifiers
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Usage Analytics: Pages visited, time spent on
platform, clicks, and navigation patterns
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Location Data: General geographic location
based on IP address for market analysis
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Cookies and Tracking: Cookies, web beacons, and
similar technologies to enhance your experience
1.3 Third-Party Data
We may collect data from third-party sources to enhance our
analysis:
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Market Data: Property values, rental rates, and
market trends from public databases
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Economic Data: Interest rates, inflation data,
and economic indicators from government sources
-
School Data: School district ratings and
educational statistics
2. How We Use Your Information
2.1 Service Provision
We use your information to:
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Provide and maintain our AI-powered investment analysis platform
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Generate personalized investment recommendations and market
insights
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Process your investment scenarios and financial calculations
- Deliver real-time market data and property analysis
- Enable portfolio management and optimization features
2.2 Communication
We may use your information to:
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Send you important updates about our platform and services
- Respond to your inquiries and provide customer support
- Send marketing communications (with your consent)
- Notify you about new features and improvements
2.3 Platform Improvement
We use aggregated and anonymized data to:
- Improve our AI algorithms and analysis accuracy
- Develop new features and enhance existing functionality
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Conduct research and analytics to better understand user needs
- Optimize platform performance and user experience
3. Information Sharing and Disclosure
3.1 We Do Not Sell Your Personal Information
We do not sell, rent, or trade your personal information to third
parties for monetary consideration.
3.2 Limited Sharing
We may share your information in the following limited
circumstances:
-
Service Providers: With trusted third-party
vendors who help us operate our platform (e.g., cloud hosting,
analytics, customer support)
-
Legal Requirements: When required by law, court
order, or to protect our rights and safety
-
Business Transfers: In connection with a
merger, acquisition, or sale of assets (with notice to users)
-
Consent: When you explicitly consent to sharing
your information
3.3 Aggregated Data
We may share aggregated, anonymized, or de-identified information
that cannot reasonably identify you for research, analytics, or
business purposes.
4. Data Security
4.1 Security Measures
We implement industry-standard security measures to protect your
information:
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Encryption: All data is encrypted in transit
using TLS/SSL and at rest using AES-256 encryption
-
Access Controls: Strict access controls and
authentication mechanisms
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Regular Audits: Regular security assessments
and vulnerability testing
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Data Backup: Regular backups with secure
storage and recovery procedures
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Employee Training: Security awareness training
for all employees
4.2 Data Breach Response
In the event of a data breach, we will:
- Notify affected users within 72 hours of discovery
- Report to relevant authorities as required by law
- Take immediate steps to contain and remediate the breach
- Provide guidance on protective measures users can take
5. Your Rights and Choices
5.1 Access and Control
You have the right to:
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Access: Request a copy of your personal
information
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Correction: Update or correct inaccurate
information
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Deletion: Request deletion of your personal
information
-
Portability: Export your data in a
machine-readable format
-
Restriction: Limit how we process your
information
5.2 Communication Preferences
You can:
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Unsubscribe from marketing emails using the link in each email
-
Update your communication preferences in your account settings
- Contact us to opt out of certain communications
5.3 Cookies and Tracking
You can:
- Manage cookie preferences through your browser settings
-
Opt out of analytics tracking (though this may affect platform
functionality)
- Use browser extensions to block tracking technologies
6. Data Retention
6.1 Retention Periods
We retain your information for different periods depending on the
type of data:
-
Account Information: Until you delete your
account or request deletion
-
Usage Data: Up to 2 years for analytics and
platform improvement
-
Communication Records: Up to 3 years for
customer support purposes
-
Legal Requirements: As required by applicable
laws and regulations
6.2 Deletion
When you delete your account or request data deletion, we will:
- Remove your personal information from our active systems
- Delete data from backups within 30 days
-
Retain anonymized data for analytics and research purposes
- Maintain certain records as required by law
7. International Data Transfers
Your information may be transferred to and processed in countries
other than your own. We ensure appropriate safeguards are in place
for international transfers, including:
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Standard Contractual Clauses approved by relevant authorities
- Adequacy decisions by data protection authorities
- Certification under recognized privacy frameworks
- Other legally recognized transfer mechanisms
8. Children's Privacy
Our platform is not intended for children under 13 years of age.
We do not knowingly collect personal information from children
under 13. If we become aware that we have collected personal
information from a child under 13, we will take steps to delete
such information promptly.
9. Third-Party Services
Our platform may integrate with third-party services. These
services have their own privacy policies, and we encourage you to
review them. We are not responsible for the privacy practices of
third-party services.
9.1 Common Third-Party Services
-
Analytics: Google Analytics for usage
statistics
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Hosting: Cloud service providers for platform
infrastructure
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Payment Processing: Secure payment processors
for subscription management
-
Communication: Email service providers for
notifications
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make
changes, we will:
- Update the "Last updated" date at the top of this policy
-
Notify you of material changes via email or platform
notification
- Post the updated policy on our website
-
Obtain your consent for material changes as required by law
Your continued use of our platform after changes become effective
constitutes acceptance of the updated Privacy Policy.
11. Contact Information
If you have questions about this Privacy Policy or our privacy
practices, please contact us:
11.1 Data Protection Officer
For privacy-related inquiries, you can contact our Data Protection
Officer at:
Email: dpo@estara-ai.com
12. Regional Privacy Rights
12.1 European Union (GDPR)
If you are in the EU, you have additional rights under the General
Data Protection Regulation (GDPR), including the right to lodge a
complaint with your local data protection authority.
12.2 California (CCPA)
If you are a California resident, you have additional rights under
the California Consumer Privacy Act (CCPA), including the right to
know what personal information we collect and how we use it.
12.3 Other Jurisdictions
We comply with applicable privacy laws in all jurisdictions where
we operate. Contact us for information about your specific rights.